The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 17, 2012
Filed:
Oct. 31, 2006
Chad Steelberg, Newport Beach, CA (US);
Ryan Steelberg, Irvine, CA (US);
Scott Beauchamp, Newport Beach, CA (US);
Russell Kevin Ketchum, Newport Beach, CA (US);
Eliot Clingman, San Diego, CA (US);
Robert Gardner, Irvine, CA (US);
Chad Steelberg, Newport Beach, CA (US);
Ryan Steelberg, Irvine, CA (US);
Scott Beauchamp, Newport Beach, CA (US);
Russell Kevin Ketchum, Newport Beach, CA (US);
Eliot Clingman, San Diego, CA (US);
Robert Gardner, Irvine, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Systems, methods, and a user interface are used for bidding on media plays. The user can specify criteria for play of the media play, including times, stations, and budgets. A traffic estimator uses historical data to estimate bids and auctions, and the likelihood of winning, for generating listener traffic based on the criteria.