The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2013
Filed:
Aug. 09, 2006
Russell Kevin Ketchum, Newport Beach, CA (US);
Chad Edward Steelberg, Newport Beach, CA (US);
Ryan Scott Steelberg, Irvine, CA (US);
Scott Ari Silverman, Laguna Beach, CA (US);
Russell Kevin Ketchum, Newport Beach, CA (US);
Chad Edward Steelberg, Newport Beach, CA (US);
Ryan Scott Steelberg, Irvine, CA (US);
Scott Ari Silverman, Laguna Beach, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.