The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 17, 2012
Filed:
Oct. 31, 2006
Chad Steelberg, Newport Beach, CA (US);
Ryan Steelberg, Irvine, CA (US);
Scott Beauchamp, Newport Beach, CA (US);
Russell Kevin Ketchum, Newport Beach, CA (US);
Robert Gardner, Irvine, CA (US);
Alex Smolyanov, Rancho Santa Margarita, CA (US);
Jos Bergmans, Laguna Niguel, CA (US);
Chad Steelberg, Newport Beach, CA (US);
Ryan Steelberg, Irvine, CA (US);
Scott Beauchamp, Newport Beach, CA (US);
Russell Kevin Ketchum, Newport Beach, CA (US);
Robert Gardner, Irvine, CA (US);
Alex Smolyanov, Rancho Santa Margarita, CA (US);
Jos Bergmans, Laguna Niguel, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A system and method select bids for a plurality of media plays, such as advertising spots on radio stations. Users provide bids for the medial plays and may select providers of the media plays and a time period of the media play. The media plays are associated with the bids. The bids are allocated to the media plays, and winning bids are selected.