Location History:
- Saratoga, CA (US) (2007 - 2013)
- San Jose, CA (US) (2013 - 2015)
Company Filing History:
Years Active: 2007-2015
Title: Peiji Chen: Innovator in Advertising Technology
Introduction
Peiji Chen is a notable inventor based in Saratoga, California. He has made significant contributions to the field of advertising technology, holding a total of six patents. His work focuses on improving ad placement and resource forecasting, which are crucial for effective advertising strategies.
Latest Patents
Among his latest patents, one is titled "Methods and systems for ad placement planning." This patent discloses methods that allow for the shifting of inventory to fulfill guaranteed delivery advertisement contracts. The system enables the allocation of unallocated inventory to advertisers based on guaranteed delivery agreements. Additionally, it reserves inventory for advertisers from the remaining supply, ensuring that advertising commitments are met efficiently.
Another significant patent is "Embedding calendar knowledge in event-driven inventory forecasting." This invention describes systems and methods for automatically forecasting the future availability of resources, such as Internet advertising opportunities. The forecasting model is trained using historical supply data and calendar information about events and their durations. This innovative approach allows for more accurate predictions of resource availability at specified future time periods.
Career Highlights
Peiji Chen has built a successful career at Yahoo! Inc., where he has been instrumental in developing advanced advertising technologies. His expertise in resource allocation and forecasting has positioned him as a key player in the industry.
Collaborations
Throughout his career, Peiji has collaborated with talented individuals such as Long-ji Lin and Datong Chen. These collaborations have contributed to the development of innovative solutions in advertising technology.
Conclusion
Peiji Chen's contributions to advertising technology through his patents and work at Yahoo! Inc. highlight his role as a leading inventor in the field. His innovative approaches to ad placement and resource forecasting continue to influence the industry positively.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.