The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2012
Filed:
Oct. 30, 2008
Deepak K. Agarwal, Sunnyvale, CA (US);
Peiji Chen, Saratoga, CA (US);
Victor K. Chu, Milpitas, CA (US);
Donald Swanson, Mountain View, CA (US);
Mark Sordo, Santa Cruz, CA (US);
Long-ji Lin, San Jose, CA (US);
Danny Zhang, Mountain View, CA (US);
Deepak K. Agarwal, Sunnyvale, CA (US);
Peiji Chen, Saratoga, CA (US);
Victor K. Chu, Milpitas, CA (US);
Donald Swanson, Mountain View, CA (US);
Mark Sordo, Santa Cruz, CA (US);
Long-Ji Lin, San Jose, CA (US);
Danny Zhang, Mountain View, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.