Company Filing History:
Years Active: 2012
Title: The Innovative Mind of Donald Swanson
Introduction
Donald Swanson is a notable inventor based in Mountain View, CA. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on improving the forecasting of advertisement impressions, which is crucial for targeted marketing strategies.
Latest Patents
Swanson holds a patent titled "System and method for forecasting an inventory of online advertisement impressions for targeting impression attributes." This patent presents an improved system and method for forecasting an inventory of online advertisement impressions tailored to specific targeting profiles. The invention involves building an index of advertisement impressions on display advertising properties, which can be generated from forecasted impression pools. By integrating impression pools of advertisements that share similar attributes with trend forecast data, Swanson's method allows for a more accurate inventory forecast of advertisement impressions.
Career Highlights
Donald Swanson has had a successful career, primarily working with Yahoo! Inc. His innovative approach to online advertising has positioned him as a key figure in the industry. His patent reflects his commitment to enhancing the effectiveness of digital marketing through advanced forecasting techniques.
Collaborations
Throughout his career, Swanson has collaborated with talented individuals such as Deepak Agarwal and Peiji Chen. These collaborations have likely contributed to the development and refinement of his innovative ideas.
Conclusion
Donald Swanson's contributions to the field of online advertising through his patent demonstrate his innovative spirit and dedication to improving marketing strategies. His work continues to influence the way advertisements are targeted and forecasted in the digital landscape.