Company Filing History:
Years Active: 2012
Title: Victor K Chu: Innovator in Online Advertisement Forecasting
Introduction
Victor K Chu is a notable inventor based in Milpitas, CA, who has made significant contributions to the field of online advertising. He holds a patent that enhances the forecasting of advertisement impressions, which is crucial for targeted advertising strategies. His work is instrumental in improving how companies manage and predict their online advertisement inventory.
Latest Patents
Victor K Chu's most recent patent is titled "System and method for forecasting an inventory of online advertisement impressions for targeting impression attributes." This innovative system provides an improved method for forecasting advertisement impressions by building an index of impressions on display advertising properties. The patent outlines a process for integrating impression pools of advertisements that share similar attributes with trend forecast data for web pages. This integration allows for the generation of forecasted impression pools, which can be queried to obtain an inventory forecast of advertisement impressions tailored to specific targeting profiles.
Career Highlights
Victor K Chu is currently employed at Yahoo! Inc., where he applies his expertise in online advertising technologies. His role involves leveraging his patent to enhance the company's advertising strategies and improve the effectiveness of online campaigns. His innovative approach has positioned him as a valuable asset within the organization.
Collaborations
Throughout his career, Victor has collaborated with notable colleagues such as Deepak Agarwal and Peiji Chen. These collaborations have fostered a creative environment that encourages the development of cutting-edge advertising solutions.
Conclusion
Victor K Chu is a pioneering inventor whose work in forecasting online advertisement impressions has made a significant impact on the advertising industry. His contributions continue to shape the way companies approach targeted advertising, ensuring that they can effectively reach their desired audiences.