Company Filing History:
Years Active: 2012
Title: The Innovative Mind of Danny Zhang
Introduction
Danny Zhang is a notable inventor based in Mountain View, California. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on improving the forecasting of advertisement impressions, which is crucial for targeted advertising strategies.
Latest Patents
Danny Zhang holds a patent titled "System and method for forecasting an inventory of online advertisement impressions for targeting impression attributes." This patent presents an improved system and method for forecasting an inventory of online advertisement impressions tailored to specific targeting profiles. The invention involves building an index of advertisement impressions on display advertising properties, which can be generated from forecasted impression pools. By integrating impression pools of advertisements that share similar attributes and trend forecast data, the system can effectively generate accurate forecasts. The process allows for querying to obtain an inventory forecast of advertisement impressions, which can be returned as results for targeted profiles.
Career Highlights
Danny Zhang is currently employed at Yahoo! Inc., where he applies his expertise in online advertising technologies. His work at Yahoo! has positioned him as a key player in the development of innovative advertising solutions.
Collaborations
Danny has collaborated with notable colleagues such as Deepak Agarwal and Peiji Chen, contributing to the advancement of advertising technologies within the company.
Conclusion
Danny Zhang's innovative contributions to the field of online advertising through his patent demonstrate his expertise and commitment to enhancing advertising strategies. His work continues to influence the industry and pave the way for future advancements.