The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 08, 2013
Filed:
Mar. 17, 2010
Erik Vee, San Mateo, CA (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Long Ji Lin, San Jose, CA (US);
Peiji Chen, Saratoga, CA (US);
Datong Chen, Santa Clara, CA (US);
Qi He, San Jose, CA (US);
Erik Vee, San Mateo, CA (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Long Ji Lin, San Jose, CA (US);
Peiji Chen, Saratoga, CA (US);
Datong Chen, Santa Clara, CA (US);
Qi He, San Jose, CA (US);
Yahoo! Inc., Irvine, CA (US);
Abstract
Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.