Long Ji Lin

Title: Long Ji Lin: Innovator in Advertising Technology

Introduction

Long Ji Lin is a prominent inventor based in San Jose, California. He has made significant contributions to the field of advertising technology, holding 2 patents that showcase his innovative approach to demand forecasting and display advertising.

Latest Patents

One of Long Ji Lin's latest patents is titled "Impression-trend techniques for providing a display advertising supply forecast." This patent describes techniques for using impression-trend methods to estimate the number of future impressions with specified attribute values. These techniques are essential for advertisers looking to place ads effectively based on historical data. Another notable patent is the "Demand forecasting system and method for online advertisements." This invention involves a computer-implemented system that utilizes historical demand data to generate accurate demand forecasts for advertising inventories. The system adjusts forecasts based on existing demand, providing a net forecasting demand for future periods.

Career Highlights

Long Ji Lin is currently employed at Yahoo! Inc., where he applies his expertise in advertising technology. His work focuses on enhancing the efficiency of online advertising through innovative forecasting methods. His contributions have been instrumental in shaping the way advertisers approach demand forecasting.

Collaborations

Long Ji Lin has collaborated with notable coworkers such as Erik Nathan Vee and Jayavel Shanmugasundaram. These collaborations have further enriched his work and contributed to advancements in the field of advertising technology.

Conclusion

Long Ji Lin is a key figure in the realm of advertising technology, with a focus on demand forecasting and display advertising. His innovative patents and contributions to Yahoo! Inc. highlight his commitment to advancing the industry.