Company Filing History:
Years Active: 2013-2020
Title: Datong Chen: Innovator in Advertising Technology
Introduction
Datong Chen is a prominent inventor based in Santa Clara, CA (US). He has made significant contributions to the field of advertising technology, holding a total of 4 patents. His work focuses on enhancing the efficiency and effectiveness of ad targeting through innovative methods and systems.
Latest Patents
One of Datong Chen's latest patents is titled "Methods and systems for near real-time lookalike audience expansion in ads targeting." This invention utilizes a signature matrix to test each online event for the inclusion of a user in a pre-generated lookalike audience. By employing Locality Sensitive Hashing, the signature matrix dramatically reduces memory storage requirements and processing time for each received online event. Additionally, a technique for producing incremental signature matrices between the generation of the full signature matrix enables near-real-time performance in processing events to determine if a user should be added to one of the pre-generated lookalike audiences.
Another notable patent is "Identifying users' identity through tracking common activity." This patent discloses systems and methods for identifying users based on their activity. The process involves accessing a user activity log containing multiple identifiers and corresponding activity information. It determines identifiers with correlating activity information and assigns them to a common user, enhancing the accuracy of user identification.
Career Highlights
Datong Chen has worked with notable companies such as Yahoo! Inc. and Oath Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas in the advertising technology sector.
Collaborations
Throughout his career, Datong has collaborated with talented individuals, including Qi He and Peiji Chen. These collaborations have contributed to the advancement of his projects and the successful implementation of his inventions.
Conclusion
Datong Chen is a key figure in the realm of advertising technology, with a focus on improving ad targeting through innovative methods. His patents reflect his commitment to enhancing user identification and audience expansion in real-time. His contributions continue to shape the future of advertising technology.