The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2015
Filed:
Dec. 28, 2011
Erik Vee, San Mateo, CA (US);
Dongni Chen, Sunnvale, CA (US);
Peiji Chen, San Jose, CA (US);
Satyen Kale, New York, NY (US);
Srinath Mandalapu, Santa Clara, CA (US);
Chandrashekhar Nagarajan, Santa Clara, CA (US);
Erik Vee, San Mateo, CA (US);
Dongni Chen, Sunnvale, CA (US);
Peiji Chen, San Jose, CA (US);
Satyen Kale, New York, NY (US);
Srinath Mandalapu, Santa Clara, CA (US);
Chandrashekhar Nagarajan, Santa Clara, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.