Company Filing History:
Years Active: 2015
Title: Innovations by Srinath Mandalapu
Introduction
Srinath Mandalapu is an accomplished inventor based in Santa Clara, CA. He has made significant contributions to the field of advertisement technology. His innovative approach has led to the development of a unique patent that addresses the complexities of ad placement planning.
Latest Patents
Srinath holds a patent titled "Methods and systems for ad placement planning." This patent outlines methods and systems that enable the shifting of inventory to fulfill guaranteed delivery advertisement contracts. The process involves allocating inventory from a supply of unallocated inventory to one or more advertisers based on guaranteed delivery agreements. Additionally, it allows for the reservation of inventory for advertisers from the remaining supply of unallocated inventory. The system can allocate inventory to additional advertisers using either unallocated inventory, shifted inventory, or a combination of both. The shifted inventory is taken from the first advertiser's allocation and replaced with reserve inventory for the respective advertiser.
Career Highlights
Srinath is currently employed at Yahoo! Inc., where he continues to innovate in the field of advertisement technology. His work has been instrumental in enhancing the efficiency of ad placement strategies. With a focus on delivering guaranteed advertisement contracts, he has positioned himself as a key player in the industry.
Collaborations
Srinath has collaborated with notable colleagues such as Erik Nathan Vee and Dongni Chen. Their combined expertise has contributed to the successful development of innovative solutions in advertisement technology.
Conclusion
Srinath Mandalapu's contributions to ad placement planning demonstrate his commitment to innovation in the technology sector. His patent reflects a deep understanding of the complexities involved in advertisement contracts and inventory management. Through his work at Yahoo! Inc., he continues to push the boundaries of what is possible in the field.