Company Filing History:
Years Active: 2016-2025
Title: **Innovator Spotlight: Mimi Zhang from San Francisco, CA**
Introduction
Mimi Zhang, an accomplished inventor based in San Francisco, California, has made significant contributions to the tech industry with a remarkable portfolio of 14 patents. Her innovative work primarily focuses on methods and systems designed to enhance the accuracy of data in the dynamic landscape of media and audience measurement.
Latest Patents
Among her latest patents, Zhang has developed groundbreaking methods and apparatus to compensate for server-generated errors in database proprietor impression data due to misattribution and/or non-coverage. This particular invention includes a detailed process that involves receiving requests from various computing devices, generating an aggregated audience distribution, and normalizing this data to create a misattribution correction matrix. This matrix allows for the efficient re-assignment of media impressions, correcting demographic inaccuracies effectively.
In addition, she has also patented methods and apparatus aimed at correcting errors in audience measurements for media accessed using over-the-top (OTT) devices. This innovative system incorporates memory and programmable circuitry that allows for the accurate tracking of media access by households, thereby creating corrected demographic impression records that align with actual viewer behavior.
Career Highlights
Mimi Zhang currently contributes her expertise to The Nielsen Company (US), LLC, where her innovations help shape how media data is interpreted and utilized. Her work is essential in optimizing audience measurement methods, ensuring that businesses can make informed decisions based on accurate data. With 14 patents to her name, her influence extends within both the technical and creative realms of the industry.
Collaborations
Throughout her career, Mimi has collaborated with notable coworkers, including Kumar Nagaraja Rao and Jennifer Haskell. These partnerships not only enhance her innovative endeavors but also strengthen the collective effort toward advancing audience measurement technologies within their workplace.
Conclusion
Mimi Zhang exemplifies the spirit of innovation in the technology and media measurement sectors. Her patents not only address current challenges in data accuracy but also pave the way for future advancements in audience analytics. With her contributions, Zhang continues to be a pivotal figure in transforming how data influences media strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.