The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2024
Filed:
Jun. 01, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Kumar Nagaraja Rao, Fremont, CA (US);
Kamer Toker Yildiz, Campbell, CA (US);
Jennifer Haskell, Sunnyvale, CA (US);
Cristina Ion, Belmont, CA (US);
Mimi Zhang, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example system comprising at least one memory, programmable circuitry, and instructions to cause the programmable circuitry to obtain first time information corresponding to one or more first times that a panelist accessed first media via a television, obtain second time information corresponding to one or more second times that a household accessed second media via an over-the-top device, the second time information matching the first time information and associated with corrected demographic information of members of the household, determine that a first genre of the first media matches a second genre of the second media, determine that a member of the household accessed the second media via the over-the-top device based on historical media access events of the panelist, and attribute the access of the second media to the member of the household to create a corrected demographic impression record.