Company Filing History:
Years Active: 2018-2025
Title: Innovations by Jennifer Haskell
Introduction
Jennifer Haskell is a prominent inventor based in Sunnyvale, California. She has made significant contributions to the field of media audience measurement, holding a total of 10 patents. Her work focuses on developing methods and apparatuses that enhance the accuracy of audience data for media accessed through over-the-top devices.
Latest Patents
One of her latest patents is titled "Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices." This invention discloses methods and apparatus that identify discrepancies between different data sources and generate a model to apply corrections to audience measurements. Another notable patent is "Methods and apparatus to compensate for server-generated errors in database proprietor impression data due to misattribution and/or non-coverage." This patent outlines a method for correcting impression data by generating a misattribution correction matrix, which helps in accurately assigning impressions to the correct demographic groups.
Career Highlights
Jennifer Haskell is currently employed at The Nielsen Company, LLC, where she continues to innovate in the field of audience measurement. Her work has been instrumental in improving the reliability of audience data, which is crucial for media companies and advertisers.
Collaborations
Throughout her career, Jennifer has collaborated with notable colleagues, including Kumar Nagaraja Rao and Mimi Zhang. These collaborations have further enhanced the impact of her inventions in the industry.
Conclusion
Jennifer Haskell's contributions to audience measurement technology demonstrate her commitment to innovation and accuracy in media analytics. Her patents reflect a deep understanding of the complexities involved in audience data and showcase her role as a leading inventor in this field.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.