The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 18, 2023
Filed:
Feb. 21, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Kumar Nagaraja Rao, Fremont, CA (US);
Kamer Toker Yildiz, Campbell, CA (US);
Jennifer Haskell, Sunnyvale, CA (US);
Cristina Ion, Belmont, CA (US);
Mimi Zhang, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example to predict demographics for impressions includes a prediction manager to: determine that first demographic data corresponding to a first database proprietor subscriber does not match second demographic data corresponding to a media delivery device, both the first and second demographic data corresponding to an impression; obtain third demographic data corresponding to an Internet protocol address, the third demographic data obtained from a second database proprietor; and generate matched demographic data based on comparing the third demographic data to the first demographic data; and a modeler to generate a prediction model based on the matched demographic data, the prediction model to predict fourth demographic data for the impression.