The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2023
Filed:
Jan. 10, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Albert Ronald Perez, San Francisco, CA (US);
Mimi Zhang, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to access first cookies and a plurality of user identifiers, the first cookies and the user identifiers corresponding to devices accessing media, determine an error between a first demographic estimate based on the first cookies forming a pattern and based on a second demographic estimate corresponding to the user identifiers, obtain impression information from a database proprietor, the impression information including second cookies, identify a subset of the second cookies that are associated with a same person based on the pattern, and associate impressions corresponding to the subset with the same person.