Location History:
- Kirkland, WA (US) (2020)
- Seattle, WA (US) (2018 - 2024)
Company Filing History:
Years Active: 2018-2025
Title: Innovations by Michael Lee Loritsch in Digital Advertising
Introduction
Michael Lee Loritsch, an inventor based in Seattle, WA, has made significant contributions to the field of digital advertising through his innovative inventions. With a total of 10 patents to his name, Loritsch focuses on improving advertising metrics and methodologies, particularly in environments where connectivity may be limited.
Latest Patents
Among his latest inventions are two notable patents that reflect his expertise in advertising technology. The first is a system for advertisement metric prediction, which outlines methods for updating ads on user devices that may connect to a network only intermittently. This invention includes determining a set of ads presented to devices while they were disconnected, estimating ad impressions based on device identifiers, and updating ads accordingly to maximize advertising effectiveness.
The second patent revolves around digital out of home advertising frequency maps. This system estimates impressions for digital advertising spaces, such as billboards, by evaluating the locations of consumers and relevant advertising spaces. By leveraging consumer attributes and locations, the system identifies which advertising spaces yield the highest impressions for specific consumer segments.
Career Highlights
Michael Lee Loritsch currently works at Amazon Technologies, Inc., where he applies his inventive talents to advance digital advertising technologies. His work contributes to enhancing the accuracy and effectiveness of ad delivery systems. With a proven track record of innovations, Loritsch continues to push the boundaries of what is possible in the advertising industry.
Collaborations
Loritsch collaborates with notable colleagues, including John Martin Miller and Ross Tucker. Together, they contribute to the innovative landscape at Amazon Technologies, Inc. Their synergistic efforts promote the development of cutting-edge solutions in advertising technologies.
Conclusion
In summary, Michael Lee Loritsch stands out as a leading inventor in the realm of digital advertising. His innovative patents, including systems for advertisement metric prediction and digital out of home advertising, exemplify his dedication to enhancing advertising effectiveness. Through his career at Amazon Technologies, Inc. and collaborations with influential coworkers, Loritsch continues to shape the future of advertising technologies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.