The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2024
Filed:
Dec. 07, 2020
Amazon Technologies, Inc., Seattle, WA (US);
Sarp Arda Coskun, Sammamish, WA (US);
Ran Baror, Redmond, WA (US);
Charles Joseph Rojo, Amity Harbor, NY (US);
Robin Michelle Sweers, Seattle, WA (US);
Kaushik Shankar, Seattle, WA (US);
Timothy Jacob Lawson, Seattle, WA (US);
Wei Zhan, Lynnwood, WA (US);
Jason Mach, Seattle, WA (US);
Ankit Rajiv Kuwadekar, Seattle, WA (US);
Adam Jacob Gilbert, Seattle, WA (US);
Michael Lee Loritsch, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.