Kaushik Shankar

Title: Kaushik Shankar: Innovating Digital Advertising in Seattle

Introduction: Kaushik Shankar is an accomplished inventor based in Seattle, WA. He has made significant contributions to the field of digital advertising, specifically focusing on estimating impressions for digital out of home (DOOH) advertising spaces. His innovative approach leverages technology to optimize advertising strategies.

Latest Patents: Kaushik holds one patent titled "Digital Out of Home Advertising Frequency Maps." This patent outlines systems, methods, and computer-readable media designed to estimate impressions for DOOH advertising spaces, such as digital billboards and screens. The DOOH advertising system described in his patent determines the location of relevant advertising spaces and matches them with consumers who have known attributes and locations. By utilizing this data, the system estimates the number of impressions for specific DOOH media, helping to identify the spaces with the highest potential reach for targeted consumer segments.

Career Highlights: Kaushik is currently employed at Amazon Technologies, Inc., where he continues to innovate in the realm of digital advertising. His work contributes to Amazon's efforts to enhance advertising effectiveness and improve customer engagement through technology.

Collaborations: Throughout his career, Kaushik has collaborated with talented individuals such as Sarp Arda Coskun and Ran Baror. These partnerships have fostered an environment of creativity and innovation, further enhancing the impact of his work in the industry.

Conclusion: As an inventor, Kaushik Shankar exemplifies the spirit of innovation in the digital advertising space. His patent for estimating impressions in DOOH advertising demonstrates his commitment to advancing technology and improving advertising strategies. With his expertise and collaborative spirit, he continues to make a significant impact in the field, paving the way for future advancements in digital advertising.