The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 14, 2020
Filed:
Nov. 01, 2017
Amazon Technologies, Inc., Reno, NV (US);
John Martin Miller, Seattle, WA (US);
Michael Lee Loritsch, Seattle, WA (US);
AMAZON TECHNOLOGIES, INC., Seattle, WA (US);
Abstract
Systems and methods for selecting, storing, and displaying content items are provided, in which complex content selection logic is performed at a content provider environment (i.e., server-side) and selected content items are transmitted to and stored locally at a client device. Thus, the client device can quickly load a content item for display when a content display opportunity occurs, rotating through the stored content items with relatively simple logic. The client device may transmit a request to the content provider for more content if the amount of available content items is below a threshold. The content provider then runs content selection logic designated for the specific client device and selects one or more new content items to transmit to the client device.