Company Filing History:
Years Active: 2022-2025
Title: Innovations by Jessica D Brinson: A Pioneer in Audience Size Estimation
Introduction
Jessica D Brinson, based in Chicago, IL, is an influential inventor and thought leader in the field of audience measurement and media analytics. With a remarkable portfolio that includes ten patents, Jessica has made significant contributions to the methods of estimating audience sizes and deduplicating audience estimates from multiple sources.
Latest Patents
Among Jessica’s latest patents are groundbreaking inventions focused on improving audience estimate methodologies. One of her notable patents is titled "Methods and apparatus to estimate audience sizes of media using deduplication based on multiple vectors of counts". This invention involves a sophisticated process utilizing a coefficient generator and a real roots solver to analyze and assess audience sizes accurately. It incorporates normalized weighted sums of variances and cardinalities from different database proprietors to determine the overlapping audience segments.
Another significant patent is "Methods and apparatus to deduplicate audience estimates from multiple computer sources", which processes media impression data through various wireless communications. This invention aims to enhance the accuracy of audience deduplication by utilizing panel data and computing unique audience sizes through a sequential odds ratio insertion technique.
Career Highlights
Jessica currently works at The Nielsen Company, LLC, where she applies her expertise in audience measurement. Her work has been instrumental in creating innovative solutions that address the complexities of media consumption data. Over the years, Jessica has established herself as a formidable inventor in this domain, continuously pushing the boundaries of what is possible in audience analytics.
Collaborations
In her professional journey, Jessica has collaborated with notable coworkers, including Jonathan Lee Sullivan and Molly Poppie. Together, they have worked on advancing methodologies that significantly improve the industry’s understanding of audience dynamics and media effectiveness.
Conclusion
Jessica D Brinson stands out as a talented inventor whose work is reshaping the landscape of audience measurement. With her extensive patent portfolio and innovative spirit, she continues to contribute valuable insights and technologies that enhance how media audiences are analyzed and understood. Her dedication to innovation in this field sets a benchmark for future developments, securing her place as a leader among modern inventors in the media analytics space.