The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2024
Filed:
Aug. 11, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
Jonathan L. Sullivan, Hurricane, UT (US);
Jake Ryan Dailey, San Francisco, CA (US);
Damien Forthomme, Seattle, WA (US);
Jessica D. Brinson, Chicago, IL (US);
Molly Poppie, Arlington Heights, IL (US);
Christie Nicole Summers, Baltimore, MD (US);
Diane Morovati Lopez, West Hills, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to estimate audience sizes using deduplication based on binomial sketch data are disclosed. An apparatus includes processor circuitry to instantiate coefficient analyzer circuitry to determine coefficient values of a polynomial based on (i) variances in values in the first sketch data and second sketch data, (ii) a first cardinality of the first sketch data, and (iii) a second cardinality of the second sketch data. The processor circuitry to instantiate overlap analyzer circuitry to determine a real root of the polynomial, the real root corresponding to the quantity of the second subscribers that are duplicates of the first subscribers. The processor circuitry to instantiate report generator circuitry to estimate a deduplicated audience size based on the estimate of the quantity of the second subscribers that are duplicates of the first subscribers and the first and second cardinalities.