The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2024
Filed:
Dec. 23, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Remy Spoentgen, Tampa, FL (US);
Jonathan Sullivan, Hurricane, UT (US);
Molly Poppie, Arlington Heights, IL (US);
Gwendolyn Gillingham, Sunnyside, NY (US);
Jessica Brinson, Chicago, IL (US);
PengFei Yi, Shanghai, CN;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Disclosed examples access media impression data via one or more wireless communications, the media impression data including panel data obtained from a meter and impression information obtained after an access of media at a computing device; determine an audience deduplication based on the panel data; determine odds ratios for platform combinations based on the audience deduplication; determine posterior distributions for the media based on the odds ratios; perform a sequential odds ratio insertion technique based on the posterior distributions to determine unique audience sizes; align the unique audience sizes based on a constraint; and generate a report including the aligned unique audience sizes.