Location History:
- Shanghai, CN (2022 - 2024)
- Shanghi, CN (2024)
Company Filing History:
Years Active: 2022-2025
Title: **Innovative Contributions of PengFei Yi: A Focus on Audience Estimation Technologies**
Introduction
PengFei Yi, an accomplished inventor based in Shanghai, China, has made significant contributions to the field of audience estimation technologies. With a total of six patents to his name, Yi has demonstrated a keen ability to innovate within the ever-evolving landscape of media and audience analysis.
Latest Patents
Among his latest patents, Yi has developed methods and apparatus to deduplicate audience estimates from multiple computer sources. These disclosed examples access media impression data via one or more wireless communications. The media impression data includes panel data obtained from a meter and impression information obtained after media access at a computing device. Yi's inventions determine audience deduplication based on panel data, calculate odds ratios for platform combinations, and determine posterior distributions for media based on these ratios. Furthermore, these methods perform a sequential odds ratio insertion technique to establish unique audience sizes and generate informative reports that align with specific constraints.
Career Highlights
Throughout his career, PengFei Yi has worked primarily with The Nielsen Company, an influential firm in audience measurement and analytics. His innovative patents have enhanced the precision and reliability of audience insights, allowing for better decision-making in media strategies.
Collaborations
Yi has collaborated with notable colleagues such as Jonathan Lee Sullivan and Michael R. Sheppard, contributing to the development of cutting-edge technologies that push the boundaries of audience estimation methodologies.
Conclusion
PengFei Yi is a notable figure in the sphere of innovations related to audience estimation. His prolific output of patents exemplifies his role as a visionary within the industry, transforming how organizations understand and analyze audience behavior.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.