The Nielsen Comapny (us), LLC

PengFei Yi

Jonathan Lee Sullivan

Michael R Sheppard

Ludo Daemen

Molly Poppie

Edward Murphy

Remy Spoentgen

Dongbo Cui

Rachel Worth Olson

Jessica D Brinson

Jessica Lynn White

David Forteguerre

Gwendolyn Gillingham

An example apparatus includes audience metrics collecting circuitry to access first audience metrics from a server, and access second audience metrics from the server, matrix building circuitry to build a matrix of the first audience metrics and the second audience metrics, missing values of the matrix corresponding to the second audience metrics, data transforming circuitry to transform the first audience metrics and the second audience metrics in the matrix, missing value calculating circuitry to determine imputed transformed values of the missing values using a recommender system, and the data transforming circuitry to recover imputed values of the missing values based on the imputed transformed values.

Methods and apparatus to generate audience metrics using matrix analysis

Disclosed examples access media impression data via one or more wireless communications, the media impression data including panel data obtained from a meter and impression information obtained after an access of media at a computing device; determine an audience deduplication based on the panel data; determine odds ratios for platform combinations based on the audience deduplication; determine posterior distributions for the media based on the odds ratios; perform a sequential odds ratio insertion technique based on the posterior distributions to determine unique audience sizes; align the unique audience sizes based on a constraint; and generate a report including the aligned unique audience sizes.

Methods and apparatus to deduplicate audience estimates from multiple computer sources

Processor systems to estimate audience sizes and impression counts for different frequency intervals are disclosed. An example processor system includes a memory management unit (MMU) to assign requests from computing devices indicative of accesses to media to a first block of memory and to assign user-identified impression data corresponding to user-identified impressions to a second block of memory. The processor system including an arithmetic logic unit (ALU) to determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for census impressions. The multipliers based on probability constraints defined by weighted probabilities associated with the second probability distribution, where different ones of the probabilities weighted based on estimated populations for corresponding ones of the different demographics. The ALU to determine a plurality of census impression counts associated with the census impressions based on the multipliers.

Processor systems to estimate audience sizes and impression counts for different frequency intervals

An example apparatus includes a matrix processor in circuit with a probability generator to determine a first matrix representative of element-wise multiplication between a constraint matrix and a first transpose matrix of the estimated demographic impression distribution, the constraint matrix based on the reference demographic impression distribution and determine a second matrix by multiplying the first matrix with a second transpose matrix of the constraint matrix. The apparatus further includes an error determiner in circuit with the matrix processor, the error determiner to determine an error indicator value based on the second matrix, the error indicator value indicative of an error associated with the estimated demographic impression distribution, and a probability generator to generate, in response to the error indicator value satisfying a threshold, an accuracy-improved demographic impression distribution.

Methods and apparatus to reduce computer-generated errors in computer-generated audience measurement data

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Shanghai, China

PengFei Yi