The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2026
Filed:
Apr. 24, 2024
The Nielsen Company (Us), Llc, New York, NY (US);
Matthew Vanlandeghem, Schaumburg, IL (US);
Tahrima Mustafa, Lubbock, TX (US);
Pengfei Yi, Shanghai, CN;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
In one example, a computing system is described. The computing system is configured to perform a set of acts that includes obtaining, from a DEP, a non-redacted unique viewer count for a set of digital content exposures. The set of acts also includes obtaining, from the DEP via the protected cloud environment, a redacted exposures count for the set of digital content exposures. In addition, the set of acts includes determining, using an inverted reach curve and the non-redacted unique viewer count, an initial exposures value for the set of digital content exposures. The set of acts also includes scaling the initial exposures value using the redacted exposures count to obtain a final exposures value. Further, the set of acts includes determining, using a reach curve and the final exposures value, a final unique viewer count for the set of digital content exposures, and outputting the final unique viewer count.