Company Filing History:
Years Active: 2019-2025
Title: **Matthew VanLandeghem: Innovator in Media Monitoring Technologies**
Introduction
Matthew VanLandeghem, an accomplished inventor based in Schaumburg, IL, has made significant contributions to the field of media analysis with a total of seven patents to his name. His innovative work primarily focuses on methods and apparatuses designed to enhance the accuracy and effectiveness of media impression tracking and monitoring.
Latest Patents
Among his latest groundbreaking patents, Matthew has developed methods and apparatus to correct misattributions of media impressions. This innovation involves a complex process where first demographic-based impressions are obtained from a network in response to media access by a select group of individuals. The methodology includes leveraging a database to access second demographic impressions and accurately adjusting for misattribution through advanced computational techniques.
Another notable patent reflects his efforts to improve media monitoring by adjusting for co-viewing. This invention features a co-viewing calculator that determines a co-viewing factor based on participant demographics. Utilizing this factor, the apparatus calculates a total exposure time, ultimately culminating in a comprehensive report that aggregates exposure information for better media analysis.
Career Highlights
Matthew works with The Nielsen Company, LLC, where he continues to innovate and drive advancements in media research technology. His position within this esteemed organization emphasizes the importance of his work in understanding media consumption trends and behaviors.
Collaborations
In his professional journey, Matthew collaborates closely with talented colleagues such as Lindsey Rabhan and Anil Pratap Singh. Together, they form a dynamic team focused on pushing the boundaries of media monitoring and analytics.
Conclusion
Matthew VanLandeghem stands out as a thoughtful inventor who leverages technology to enhance the understanding of media impressions. His contributions not only reflect technical expertise but also a deep understanding of market needs in an ever-evolving digital landscape. As he continues to innovate, the impact of his work in media monitoring will undoubtedly be felt across multiple industries.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.