The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2023
Filed:
May. 12, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Matthew VanLandeghem, Schaumburg, IL (US);
Lianghua Shao, Duarte, CA (US);
Jessica Brinson, Chicago, IL (US);
Sagar Sanghavi, Sunnyvale, CA (US);
Jonathan Sullivan, Hurricane, UT (US);
Billie J. Kline, Inverness, FL (US);
Mala Sivarajan, San Ramon, CA (US);
Shruthi Koundinya Nagaraja, San Jose, CA (US);
Logan Thomas, Sunnyvale, CA (US);
Arushi Kumar, Hyattsville, MD (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
An example apparatus disclosed herein includes a data input interface to access different sets of initial adjustment factors, the initial adjustment factors generated to correct at least one of misattribution or non-coverage of media impressions logged by a database proprietor, a grouping controller to identify a first set of the initial adjustment factors as a set of donor adjustment factors based on (a) first audience members associated with the set of donor adjustment factors satisfying a first threshold and (b) first impressions associated with the first audience members satisfying a second threshold, and identify a second set of the initial adjustment factors as a set of recipient adjustment factors, and an imputation factor generator to generate imputation factors to correct ones of the recipient adjustment factors based on ones of the donor adjustment factors.