Shruthi Koundinya Nagaraja

Title: Innovations by Shruthi Koundinya Nagaraja

Introduction

Shruthi Koundinya Nagaraja is an accomplished inventor based in San Jose, CA. She has made significant contributions to the field of audience metrics and data correction technologies. With a total of 2 patents, her work focuses on enhancing the accuracy of media impressions through innovative methods.

Latest Patents

Shruthi's latest patents include "Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments." This patent describes a system that utilizes programmable circuitry to identify donor and recipient adjustment factors for correcting media impressions. The system aims to reduce errors in correction by generating imputation factors based on aggregated donor adjustment factors. Another patent under her name also addresses audience metrics, detailing an apparatus that accesses initial adjustment factors to correct misattribution or non-coverage of media impressions. This apparatus includes a grouping controller and an imputation factor generator to enhance the accuracy of audience metrics.

Career Highlights

Shruthi is currently employed at The Nielsen Company, LLC, where she applies her expertise in data analysis and audience measurement. Her innovative approaches have positioned her as a key player in her field, contributing to advancements in how audience metrics are generated and utilized.

Collaborations

Some of her notable coworkers include Matthew VanLandeghem and Lianghua Shao, with whom she collaborates on various projects aimed at improving audience measurement technologies.

Conclusion

Shruthi Koundinya Nagaraja's work exemplifies the impact of innovation in audience metrics and data correction. Her contributions continue to shape the future of media analysis and audience understanding.