Gwendolyn Gillingham

Title: Gwendolyn Gillingham: Innovator in Audience Measurement Technology

Introduction

Gwendolyn Gillingham is a notable inventor based in Sunnyside, NY (US). She has made significant contributions to the field of audience measurement technology, holding two patents that showcase her innovative approach to data analysis.

Latest Patents

Gillingham's latest patents focus on methods and apparatus to deduplicate audience estimates from multiple computer sources. These patents disclose examples that access media impression data via one or more wireless communications. The media impression data includes panel data obtained from a meter and impression information obtained after accessing media at a computing device. The patents detail a process to determine audience deduplication based on the panel data, calculate odds ratios for platform combinations, and determine posterior distributions for the media based on these odds ratios. Furthermore, they describe a sequential odds ratio insertion technique to ascertain unique audience sizes, align these sizes based on constraints, and generate a report that includes the aligned unique audience sizes.

Career Highlights

Gwendolyn Gillingham is currently employed at The Nielsen Company (US), LLC, where she applies her expertise in audience measurement. Her work has been instrumental in advancing the methodologies used to analyze audience data, making her a valuable asset to her organization.

Collaborations

Gillingham collaborates with talented individuals such as Remy Spoentgen and Jonathan Lee Sullivan. These partnerships enhance her innovative efforts and contribute to the development of cutting-edge solutions in audience measurement.

Conclusion

Gwendolyn Gillingham is a pioneering inventor whose work in audience measurement technology has led to significant advancements in the field. Her patents reflect her commitment to improving data analysis methods, and her collaborations further amplify her impact in the industry.