Company Filing History:
Years Active: 2015-2025
Title: Innovations of James R Oliver
Introduction
James R Oliver is a notable inventor based in San Carlos, CA (US). He has made significant contributions to the field of audience measurement and media content monitoring. With a total of 6 patents to his name, Oliver's work has had a considerable impact on how online audiences are analyzed and understood.
Latest Patents
One of Oliver's latest patents focuses on systems, methods, and articles of manufacture to measure online audiences. This patent describes methods and apparatus to monitor media content at a content display site. An example apparatus includes processor circuitry that executes computer-readable instructions to estimate a first audience size associated with unmeasured locations based on distributed census-based page views and measured panel data. The invention generates a virtual panel based on the first audience size to enable more accurate estimation of traffic from unmeasured locations. It also determines additional activity not represented by the measured panel data and calculates an online audience based on a measured location audience, the virtual panel, and the additional activity.
Another patent by Oliver involves methods that assign a first set of weights to a plurality of panelists based on collected characteristics for each person of a subset of unmeasured persons at unmeasured locations. This method selects a subset of panelists to be representative of unmeasured persons and re-weights them based on estimated characteristics to generate a second set of weights, ultimately creating a virtual panel.
Career Highlights
James R Oliver is currently employed at The Nielsen Company (US), LLC, where he continues to innovate in the field of audience measurement. His work has been instrumental in developing more accurate methods for understanding audience dynamics in the digital age.
Collaborations
Oliver has collaborated with notable colleagues such as Herbert F Stackhouse and Peter Campbell Doe, contributing to advancements in audience measurement technologies.
Conclusion
James R Oliver's contributions to the field of audience measurement through his innovative patents have significantly enhanced the understanding of online audiences. His work continues to influence the industry and pave the way for future advancements.