The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 29, 2015
Filed:
Jan. 25, 2013
The Nielsen Company (Us), Llc, New York, NY (US);
James R. Oliver, San Carlos, CA (US);
Herbert F. Stackhouse, San Francisco, CA (US);
Peter C. Doe, Ridgewood, NJ (US);
Qian Tang, Sunnyvale, CA (US);
Michelle Ha, San Jose, CA (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to monitor media content at a content display site are described. An example method includes obtaining panelist data corresponding to a plurality of panelists accessing web pages at measured locations, classifying the panelist data according to demographic information of the panelists, generating a virtual panel based on an estimate of web page access at unmeasured locations, and classifying page view data associated with the unmeasured locations based on data corresponding to the virtual panel.