The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 15, 2016
Filed:
Aug. 19, 2014
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Seema Varma Srivastava, Sunnyvale, CA (US);
James R. Oliver, San Carlos, CA (US);
Paul Donato, New York, NY (US);
Mainak Mazumdar, Brooklyn, NY (US);
Juliette Aurisset, Menlo Park, CA (US);
Kumar Nagaraja Rao, Sunnyvale, CA (US);
Albert R. Perez, San Francisco, CA (US);
Josh Gaunt, Sunnyvale, CA (US);
Yutao Peng, Cupertino, CA (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.