Company Filing History:
Years Active: 2012-2025
Title: Innovations in Audience Measurement: The Patents of Paul Donato
Introduction
Paul Donato, based in New York, NY, is a prolific inventor with a remarkable portfolio of 21 patents. His innovative work primarily focuses on media audience measurement, which has significant implications for how companies assess viewer engagement and audience interaction.
Latest Patents
Among his latest contributions are methods and apparatuses designed to determine conditional probabilities based on audience member probability distributions. These patents detail innovative approaches to audience measurement, including techniques to calculate audience probabilities within households. For example, his disclosed methods allow for the determination of audience probability distributions for individual household members and the calculation of combinations of these distributions. This enables the identification of household audience characteristics, shedding light on the likely compositions of audiences during media events.
Career Highlights
Paul Donato is currently associated with The Nielsen Company (US), LLC, a leader in audience measurement and analytics. His work is integral in developing state-of-the-art methodologies that enhance understanding of media consumption behaviors, ensuring that data analytics keeps pace with changing viewer dynamics.
Collaborations
Throughout his career, Paul has collaborated with several distinguished professionals, including Michael R. Sheppard and Peter Campbell Doe. These partnerships have fostered innovation and have contributed to the advancement of technology in the field of media audience measurement.
Conclusion
Paul Donato's contributions to the field of audience measurement through his patents represent a significant leap in how data is utilized to understand viewer dynamics. His innovative approach not only enhances measurement accuracy but also supports companies in making informed decisions based on audience data. As the media landscape evolves, inventions like those of Donato will continue to play a pivotal role in shaping the future of audience analytics.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.