The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2016
Filed:
Feb. 10, 2015
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Benjamin Wood, Chicago, IL (US);
John Charles Coughlin, Clearwater, FL (US);
Molly Poppie, Arlington Heights, IL (US);
Marie Kramer, Tarpon Springs, FL (US);
Brian Fuhrer, Palm Harbor, FL (US);
Albert T. Borawski, Oldsmar, FL (US);
Joseph G. Milavsky, Dunedin, FL (US);
Paul Donato, New York, NY (US);
Balachander Shankar, Tampa, FL (US);
David J. Kurzynski, South Elgin, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to calculate video-on-demand viewing probability. Example methods disclosed herein include identifying a first set of households associated with a target set of categories that presented a first media having a first telecast delay, calculating first total tuning minutes and first total exposure minutes for the first set of households, identifying a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes for each category in the second set of households, calculating a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes, and calculating the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion.