Company Filing History:
Years Active: 2016-2017
Title: The Innovative Mind of Benjamin Wood
Introduction
Benjamin Wood is a notable inventor based in Chicago, IL (US). He has made significant contributions to the field of technology, particularly in the realm of video-on-demand and advertisement viewing probability. With a total of 3 patents to his name, Wood's work has had a considerable impact on how advertisements are targeted and viewed in modern media.
Latest Patents
Wood's latest patents focus on methods and apparatuses designed to calculate video-on-demand and dynamically inserted advertisement viewing probability. One of his key inventions includes an apparatus that features a category manager to identify targeting strategies for advertisements associated with media presented in different households. This invention also includes a probability engine that calculates baseline viewing probabilities and adjusts targeting strategies to minimize wasteful advertisement placements. Another patent outlines methods for identifying households associated with target categories, calculating tuning and exposure minutes, and determining panelist viewing probabilities based on these metrics. These innovations are crucial for optimizing advertisement effectiveness in a rapidly evolving media landscape.
Career Highlights
Benjamin Wood is currently employed at The Nielsen Company (US), LLC, where he continues to develop innovative solutions in the field of media analytics. His work at Nielsen has allowed him to leverage his expertise in technology and data analysis to enhance the understanding of viewer behavior and advertisement effectiveness.
Collaborations
Throughout his career, Wood has collaborated with talented individuals such as John Charles Coughlin and Molly Poppie. These collaborations have fostered a creative environment that encourages the development of groundbreaking ideas and solutions.
Conclusion
Benjamin Wood's contributions to the field of technology and media analytics are noteworthy. His innovative patents and career at The Nielsen Company highlight his commitment to improving advertisement targeting and viewer engagement. Wood's work continues to shape the future of media consumption and advertising strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.