The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2019
Filed:
Dec. 30, 2015
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Brooklyn, NY (US);
Jonathan Sullivan, Hurricane, UT (US);
Peter Lipa, Tucson, AZ (US);
Peter Campbell Doe, Ridgewood, NJ (US);
Paul Donato, New York, NY (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to improve reach calculation efficiency. An example method includes estimating, with a processor, a sample distribution of marketing data to generate a maximum entropy distribution, generating, with the processor, a geometric distribution based on estimating a minimum cross entropy of (a) the maximum entropy distribution and (b) the sample distribution of marketing data, and improving calculation efficiency of the public reach of the sample distribution of marketing data by generating, with the processor, conserved quantity expressions of the geometric distribution.