Peter Lipa

Title: Innovations in Audience Measurement: The Contributions of Peter Lipa

Introduction

Peter Lipa, an accomplished inventor based in Tucson, AZ, has made significant strides in the field of audience measurement with an impressive portfolio of 44 patents. His innovations focus on optimizing media exposure estimates and improving demographic analysis at the household level.

Latest Patents

Among Peter's latest patents are two notable inventions:

1. **Methods and apparatus for estimating total unique audiences** This patent reveals techniques to accurately determine a unique audience exposed to media while minimizing memory usage on computing devices. The invention includes programmable circuitry that logs impressions across client devices, generating values based on user counts and demographic impressions to ascertain audience size effectively.

2. **Methods and apparatus to apply household-level weights to household-member level audience measurement data** This innovative method discloses how to apply household-level weights to audience measurement data at a granular household-member level. It calculates demographic distributions for household members, ensuring accurate demographic breakdowns that reflect the variability within households.

Career Highlights

Peter Lipa currently contributes his expertise at The Nielsen Company (US), LLC, a leading firm in audience measurement and analytics. Throughout his career, he has been instrumental in developing groundbreaking methodologies that enhance understanding of media audience dynamics.

Collaborations

Throughout his journey, Peter has collaborated with talented individuals such as Michael R. Sheppard and Jonathan Lee Sullivan. These partnerships have fostered innovation and creative problem-solving, leading to the development of refined audience measurement techniques.

Conclusion

Peter Lipa's extensive patent portfolio and insightful contributions to the field of audience measurement underscore his role as a key innovator. His work continues to shape how media audiences are analyzed, making significant impacts in both technology and media industries.