The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 24, 2023
Filed:
Jan. 21, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Michael R. Sheppard, Holland, MI (US);
Jonathan Sullivan, Hurricane, UT (US);
Peter Lipa, Tucson, AZ (US);
Matthew B. Reid, Alameda, CA (US);
Peter C. Doe, Ridgewood, NJ (US);
Peng Fei Yi, Shanghai, CN;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.