Matthew B Reid

Title: **Innovative Contributions of Matthew B Reid**

Introduction

Matthew B Reid is a prominent inventor based in Alameda, California, with an impressive portfolio of 15 patents to his name. His work primarily focuses on enhancing demographic modeling and audience estimation within media contexts. His innovative approach has significantly influenced how demographic information is used and interpreted in modern technology.

Latest Patents

Reid's latest patents include advanced methods and apparatus aimed at correcting the deterioration of demographic models associated with media impressions. One notable patent describes a method where audience members' ages are estimated using existing demographic information. This method involves estimating the ages of both included and excluded audience members, applying a window function to refine age distribution, and calculating corrected age components to provide accurate age estimations over time.

Another patent focuses on a system for estimating total unique audiences while optimizing memory resources on computing devices. This involves logging media impressions accessed by client devices, generating values based on user counts, and ultimately determining the unique audience size through sophisticated calculations. These innovations are pivotal for businesses in understanding their audience more accurately and efficiently.

Career Highlights

Throughout his career, Reid has leveraged his inventions while working at reputable companies, including The Nielsen Company and Da IP Corp. His expertise has enabled him to bridge the gap between demographic data and media performance, making substantial contributions to the fields of data analytics and audience measurement.

Collaborations

Reid has collaborated with notable professionals in the industry, including Michael R Sheppard and Jonathan Lee Sullivan. This collaboration has often led to groundbreaking advancements in audience estimation techniques, underlining the importance of teamwork in fostering innovation.

Conclusion

Matthew B Reid's contributions to innovation and invention in the realm of demographic modeling and audience estimation have been significant. His patents reflect a deep understanding of the interplay between media impressions and demographic data, which is increasingly crucial in today's technology-driven landscape. Reid continues to be an influential figure, pushing the boundaries of how demographic information can enhance media analysis.