The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 14, 2020
Filed:
Apr. 18, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Michael R. Sheppard, Holland, MI (US);
Jonathan Sullivan, Hurricane, UT (US);
Peter Lipa, Tucson, AZ (US);
Matthew B. Reid, Alameda, CA (US);
Peter C. Doe, Ridgewood, NJ (US);
Peng Fei Yi, Shanghai, CN;
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.