The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 27, 2020
Filed:
Dec. 20, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Brooklyn, NY (US);
Matthew B. Reid, Alameda, CA (US);
Alejandro Terrazas, Santa Cruz, CA (US);
Jonathan Sullivan, Natick, MA (US);
Peter Lipa, Tucson, AZ (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media. The example apparatus also includes a pairing classifier to: determine a pairing-score for a media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, determine a relationship threshold to apply to the media-pairing based on the first media and the second media, and classify the media-pairing based on the pairing-score and the relationship threshold to improve an accuracy of a system associated with generating audience analysis information.