Company Filing History:
Years Active: 2015-2016
Title: Yutao Peng: Innovator in Media Impressions Technology
Introduction
Yutao Peng is a notable inventor based in Cupertino, CA (US). He has made significant contributions to the field of media impressions technology, holding 2 patents that showcase his innovative approaches.
Latest Patents
Yutao Peng's latest patents focus on methods and apparatus to determine an adjustment factor for media impressions. One of the disclosed methods involves determining the exposure of first media after receiving a cookie identifier at a computing device. This process includes identifying panelists associated with the exposure and applying an adjustment factor to determine an adjusted number of impressions. Another patent similarly addresses the detection of a cookie identifier and the determination of media impressions, emphasizing the importance of accurate data in media analysis.
Career Highlights
Yutao Peng is currently employed at The Nielsen Company (US), LLC, where he continues to develop innovative solutions in media technology. His work is instrumental in enhancing the accuracy of media impression measurements, which is crucial for advertisers and media companies.
Collaborations
Yutao collaborates with talented professionals, including Seema Varma Srivastava and James R. Oliver, who contribute to the innovative environment at The Nielsen Company.
Conclusion
Yutao Peng's contributions to media impressions technology reflect his dedication to innovation and accuracy in data analysis. His patents are a testament to his expertise and commitment to advancing the field.