This inventor holds 10 USPTO granted patents and 3 published patent applications, plus 1 CIPO patent. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2015-2023.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2015-2023
Title: Seema Varma Srivastava - Innovator in Audience Measurement Technology
Introduction
Seema Varma Srivastava is a prominent inventor based in Sunnyvale, CA. With an impressive portfolio of 10 patents, Srivastava has made significant contributions to the field of audience measurement technology. His innovative work aims to enhance the accuracy of data measurement and representation for media companies.
Latest Patents
Among his latest patents, Srivastava has developed methods and apparatus to correct audience measurement data. This includes an example involving the access of a unique audience size of database proprietor subscribers exposed to media. The process utilizes a server to generate a unique audience size based on impressions from specific client devices. Furthermore, by applying a missing-audience factor, the generated size is corrected to represent both first and second client devices accurately.
Another inventive approach involves determining a missing-audience factor based on impressions from client devices that either possess or lack database proprietor identifiers. These methods provide a coverage-corrected unique audience size, optimizing the data used for media measurement.
Career Highlights
Seema Srivastava is associated with The Nielsen Company, LLC, where he engages in pivotal research and development activities. His role focuses on leveraging his expertise to refine how audience data is measured and reported, significantly impacting the media industry.
Collaborations
Throughout his career, Srivastava has collaborated with talented professionals, including Peng Fei Yi and Antonia Toupet. Working alongside these experts has allowed him to exchange ideas and advance the innovation process in audience measurement technologies.
Conclusion
Seema Varma Srivastava's work exemplifies the impact of innovation in audience measurement. His numerous patents and contributions to The Nielsen Company, LLC highlight his commitment to improving media data accuracy. As technology continues to evolve, Srivastava remains at the forefront, shaping the future of audience measurement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile