The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 20, 2021
Filed:
Nov. 20, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Antonia Toupet, Sunnyvale, CA (US);
Peng Fei Yi, Shanghai, CN;
Seema Varma Srivastava, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.