Company Filing History:
Years Active: 2017-2024
Title: Antonia Toupet: Innovator in Audience Measurement Technologies
Introduction
Antonia Toupet is a prominent inventor based in Sunnyvale, California, known for her significant contributions to audience measurement technologies. With a total of 14 patents to her name, she has made substantial advancements in the field, particularly in methods that enhance the accuracy of audience data collection.
Latest Patents
Among her latest patents is a method and apparatus to generate audience measurement data from population sample data that have incomplete demographic classifications. This innovative approach involves detecting the number of impressions for a time segment of a video and attributing these impressions to various demographic groups based on available data. Another notable patent focuses on correcting misattributions of media impressions, utilizing an impression collector and audience adjustment factor determiner to ensure accurate audience size metrics for different demographic groups.
Career Highlights
Antonia currently works at The Nielsen Company, LLC, where she applies her expertise in audience measurement. Her work has been instrumental in developing technologies that improve the reliability of audience data, which is crucial for advertisers and media companies.
Collaborations
Throughout her career, Antonia has collaborated with talented professionals, including Dipti Umesh Shah and Seema Varma Srivastava. These collaborations have fostered an environment of innovation and creativity, leading to the development of cutting-edge solutions in audience measurement.
Conclusion
Antonia Toupet's contributions to audience measurement technologies exemplify her dedication to innovation and excellence in her field. Her patents and work at The Nielsen Company continue to shape the landscape of audience data collection and analysis.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.