The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2024
Filed:
Mar. 03, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Antonia Toupet, Sunnyvale, CA (US);
Albert R. Perez, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example apparatus includes an impression collector to receive, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client device; and send, from the first internet domain, a response to the client device, the response to instruct the client device to send a second request to a second internet domain; an audience adjustment factor determiner to determine an audience adjustment factor for a demographic group based on first impressions reported by the client device to the first internet domain and second impressions reported by the client device to the second internet domain; and a unique audience corrector to determine a misattribution-corrected unique audience size for the demographic group based on the audience adjustment factor and based on a second unique audience size determined at the second internet domain for the demographic group.