The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 30, 2021
Filed:
Sep. 28, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Antonia Toupet, Sunnyvale, CA (US);
Albert R. Perez, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example method involves determining an impressions adjustment factor for a first demographic group based on first impressions reported by a client device to a first internet domain and second impressions reported by the client device to a second internet domain. The first and second impressions correspond to same media accessed on the client device. The example also involves determining a misattribution-corrected impressions count for the first demographic group based on the impressions adjustment factor and based on a second impressions count determined at the second internet domain for the first demographic group. The second impressions count has an error based on some of the second impressions being misattributed at the second internet domain to the first demographic group when the some of the second impressions correspond to a second demographic group.